With social media in all forms having the innate ability to reach millions of users across the globe, it is imperative that the term ‘influencer’ is more frequently applied to women of color. Diversity in the influencer industry conveys that women of color have a voice, that they represent beauty and intelligence and talent and power.

In which, a young Black girl scrolling through her phone can see a sponsored Instagram post of 4C hair products, where a South Asian teen can watch a TikToker gain popularity by displaying her cultural garb, dishes, and traditions, where any girl, regardless of if they conform to Eurocentric beauty standards, can feel represented and seen.